1. 무점포판매 유형 중 ‘SNS 판매’란? (5점)
무점포 판매(無店鋪販賣)는 점포를 개설하지 않고 제품 유통을 하는 것을 말한다. 이 중 소셜 네트워크 서비스(영어: SocialNetworking Service, 소셜 네트워킹 서비스, SNS 또는 Social Media, 소셜 미디어)는 사용자 간의 자유로운 의사소통과 정보 공유, 그리고 인맥
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of socialnetwork game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, socialnetworking sites, virt
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
③S-D Logic
예전에는 예쁘고 멋지고 구상이 좋은 제품들을 ‘디자인’이 좋은 제품이라고 생각했고 많은 제조기업들은 이에 따라 ‘제품 디자인’에 신경을 쓰고 온 힘을 기울였었다. 그러나 최근에는 사용자 경험과 제품에 서비스가 융합하거나, 서비스와 제품이 연계된 형태의 새로운 비즈니스들
socialnetworking sites. The users have their own play space (a farm, a restaurant) just as social media users have their own page; they also can find/acquire neighbors among their Facebook friends to share duties, inventory, etc..
Also, continual action exists regardless of any individual players login status (just as the Facebook feed always flows.) The temporal persistence of these games requ
Making and consuming the information became possible to anyone as web 2.0 service started,
Socialnetworks becomes much more diverse due to popular networking services such as Facebook or Twitter.
This brings people from all over the world together in a online virtual world.
“Cell phone users, those who use the Internet frequently at work, and bloggers are more likely to belong to a lo
socialnetwork services, other’s consent is not required to ‘follow’ the person. This means that using Twitter, following big persons like president, and movie stars is possible. Taking advantage of this easy accessibility and publicity, Dell is known for using Twitter as a marketing tool for providing discount coupons which helped the company to get rid of all the unsold products in stock.
1.1.1. The direction of progress
In this project, we decided to develop the interesting system based on the socialnetwork service. Our program's name is Cartoon Relay that make it possible to make a story with unknown people. This program has character connecting each individual naturally in the web.
The cartoon relay is composed 4 main parts. Through the functions that are View, Draw, Ran